Want Want China Holdings Limited
During 2004 and 2005, instant noodles still dominate the domestic market in terms of instant food. At that time, Yunnan Rice Noodles were extremely famous in Yunan. Because of the rise of the local tourism industry in Yunan, many tourists who have been there all had the honor to taste the Yunan Rice Noodles, and feeled that this kind of noodles was very smooth and chewy. Yunnan rice noodles are the specialty food of Yunan. You can either go to Yunan to have a taste of the authentic and fresh noodles, or you buy dry Yunan rice noodles from the local markets and go back home to cook. However, these two ways are extremely inconvenient for consumers from other provinces and cities. Such a way as buying a cup of instant Yunan rice noodles from the market and then eat through brewing with boiled water (just like eating instant noodles) hasn't appeared in China yet. Therefore, many large food enterprises have paid attention to this and also hoped to make Yunan rice noodles into a kind of instant and convenient food. Want Want also joined this line, and purchased a Friction Cooking Rice Noodle Production Line from Guangzhou Kennyway Food Processing Machinery Co., Ltd. in 2015.
Its main technological processes are as below: rice→elevating by jet flow→sand seperating→rice washing & soaking by jet flow→dehydrating→quantitative conveying→ smashing→cyclone separating→discharging→mixing with water & accessory materials→elevating→dough storage→auto quantitative feeding→cooking extruding→vermicelli extruding→continuously aging by multi-layer conveying→auto continuously hanging and aging→auto continuously separating vermicelli→auto washing vermicelli→dehydrating & conveying→noodle weighing by manual operation→auto press shaping→auto continuously drying→products
The marketing of Want Want is different from that of other food companies. Want Want Snow Crisps, Want Want Sen Bei, Want Want Jelly Drink, Want Want Beverage, Want Want Gift Package and other specialty food drive Want Want's market sales to increase greatly, while Want Want Yunan Rice Noodles are also packed into the Gift Package and are constantly accepted by consumers. Until now, Want Want Gift Package is still one of the favourite gifts during the spring festival. During the Chinese New Year holiday, when you are tired of abundant fish and meat, when you have no appetite for food after drunk and when you are playing computer and have no time to cook, you can just brew a bowl of Yunnan rice noodles, which is simple, convenient, another kind of enjoyment and has special taste. In the near future, Yunnan rice noodles will become one of the most famous instant rice noodles.